I was wrong. I’ve always advocated that anything written by a professional writer should also be edited by a professional editor. It’s one way to avoid embarrassing typos like this from Yahoo! Shine:
But then I read this editor’s note at the end of the blog post:
If you can’t trust an editor to know the difference between the contraction it’s and the possessive pronoun its, who can you trust? Certainly not the editors of Shine.



July 31, 2009 at 11:10 am
That’s.. that’s.. wow. I can only shake my head.
July 31, 2009 at 4:30 pm
It is sad, isn’t it?