It’s a common misspelling of Kanye West’s first name, and this time it appears on Yahoo! News‘ “The Envoy”:
But a more interesting issue to raise is the writer’s oddly worded description of the Estelle/Kanye song. Why the tortured phrasing? Was it to avoid ending a clause with a preposition — as if that were a grammatical error? Why didn’t she try the more direct (and correct): ”that most American viewers are familiar with”?