How to form a possessive of a name ending in S, part 2

The last time we looked at this issue, the Einsteins who write for yahoo.com hadn’t decided how to form a possessive of a name that ended in the letter S.  You’d think by now they’d come to a decision. But no. Sometimes they just add an apostrophe, following the Associated Press style:

and sometimes they add an apostrophe and an S:

And all the time they just look like amateurs working for a media giant that doesn’t even have a house style.

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