If you have no idea what Fair Isle is, should you be writing about it? If you don’t know it’s a knitting technique named after Scotland’s Fair Isle, would you Google it before writing about it? If you’re a writer for Yahoo! Shine, the answers are yes and no.
I know editorial standards are really, really low (and possibly nonexistent) at Yahoo!, but really, can’t they do better? I know they’ve done worse. Considering that the genius writers at Yahoo! Shine have referred to the pattern style as Fairisle, fair-isle, and (horrors!) Fair Aisle, I guess this isn’t so horrible.