I’m shocked that there are professional writers who do not know the difference between affect (a verb) and effect (not a verb). I’m not shocked that one of those writers works on the Yahoo! front page:
The effect a mistake like this has on readers is not a good one; it definitely affects Yahoo!’s credibility.
February 26, 2013 at 9:23 pm
That’s not even the first instance you’d noted this week.
February 27, 2013 at 7:34 am
I don’t understand how any professional writer (or anyone who cares about the impression their writing makes on readers) can confuse “affect” and “effect.” But Yahoo! staffers continue to do it, making that word pair one of the top 5 commonly confused words.