Far be it from me to tell a company how to protect its brand. If Yahoo! wants to let its writers spell the company’s name without an exclamation mark, it’s OK with me. And if it wants to overlook a typo on Yahoo! Music (which any spell-checker would have found), then it’s okie-dokie, too:


March 18, 2013 at 10:46 am
Maybe they’re trying to be upscale fancy, like “theatre”.
March 18, 2013 at 7:11 pm
I think you’re right! You are so clever at explaining these things.