How do you sell an auction?

If you read this headline on Yahoo! Shine, you might think that you could buy an auction, and not just the items being auctioned:

If you were smart (unlike me), you’d stop reading. But did I? Noooo. I had to see what other nonsense would emanate from this writer’s keyboard. Nonsense like capitalizing princess (when it doesn’t precede the princess’s name) and neglecting to make it a real possessive by adding an S.

But the worst? The writer’s allegation that “not many” of Princess Diana’s dress sold at an auction at Christie’s in 1997. In fact, 79 of the princess’s dresses went under the gavel. And all of them sold. All of them. The writer has confused that auction with one held much later by a woman who purchased dresses at the Christie auction and who set prices that were too high to attract bids.

I wish I hadn’t read past the headline.

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