Not exactly a genius

Those writers and editors at Yahoo! Shine aren’t exactly geniuses when it comes to recognizing a trademark and treating it with the capital letters it requires:

cinnamon toast crunch shine hp

Cinnamon Toast Crunch is a trademark of General Mills, Inc.

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2 Responses to “Not exactly a genius”

  1. lah Says:

    well, since they are copying a type of cereal, it should actually be something like ‘cinnamon toast cereal’ and not deal with the trademark at all, right?

    • Laura Says:

      If they wanted to use the name of the cereal (maybe because it will be recognized by most readers), they should call it something like a “copycat of” or “copycat recipe.”


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