Let’s talk about this treatment of the trademark Frisbee on Yahoo! Sports:
It’s a trademark! It gets a capital letter!
In this episode of the continuing saga of “You Write the Top, I’ll Write the Bottom,” there’s a lack of agreement on the treatment of a popular brunchtime beverage:
If your authority on capitalization and spelling is the American Heritage Dictionary, then the preferred spelling is bloody mary, although Bloody Mary is also acceptable. Just not simultaneously.
There’s just a minor problem on the Yahoo! front page:
The obvious gaffe involves some missing capital letters: Major League Baseball is a trademark of Major League Baseball, Properties, Inc. Less obvious? Dmitri Young wasn’t just the third heaviest player in the years he played; he was the third heaviest player in MLB history.
Something’s amiss with KISS. And it’s featured on yahoo.com:
Somebody decided to spell KISS with some lowercase letters. So, OK. Sometimes it shows up that way. But then someone else, who presumably works for the same company, decided to stylize it with all capital letters:
Do the people at Yahoo! talk to each other? Email each other? Text each other? Send smoke signals? What is so hard about deciding how to spell KISS?
Here’s a headline from Yahoo! News that’s from the Refrigerator Magnetic School of Writing:
It looks as if someone threw a handful of random words on magnets onto the front of the Frigidaire. Perhaps a Yahoo! staffer could have taken a few minutes and written an actual headline, with an actual meaning, before publishing this mess.
Maybe the Shift key on the writer’s keyboard is acting a little shifty. That might explain why these proper nouns on Yahoo! News didn’t get the proper capitalization:
The Outer Banks is a string of barrier islands off the coast of North Carolina. As for hurricane, when it appears before the name of a hurricane, it gets a capital letter: Hurricane Arthur.