Em-bear-assing mistakes

Some writers bare their soul in their writing. This Yahoo! Shine writer bares her ignorance of basic English with this em-bear-assing error:

tyra shine 1

I could be wrong, of course. Maybe the writer actually meant to use bear (in the sense of “hold up or support”) because, let’s face it, Tyra’s head does support her real hair. 

So, let’s just assume that the word is correct here and that the writer has shown off her intimate knowledge of the subtleties of language:

tyra shine 2

Let’s just say the writer accidentally forgot the apostrophe in the contraction let’s:

tyra shine 3

And that the capitalization of Emmy Awards is completely optional:

tyra shine 35

It bears repeating: The writer didn’t mean bare (which means to “uncover, reveal, or expose”) here:

tyra shine 4

And the extra word here and the pronoun they where it should be were all intentional:

tyra shine 5

An alleged missing word here is just an illusion:

tyra shine 6

Yes, I couldn’t bear to think that all of these “mistakes” were the result of ignorance or indifference. That would be too embarrassing for the writer and Yahoo!.

Let’s face it, we’ve got a beef

Let’s face it, the writers at Yahoo! Shine aren’t exactly experts in grammar, punctuation, or Kobe beef:

lets kobe shine food

Let’s not click that button!

 A big yellow button on Yahoo! OpenID is missing an apostrophe:

lets-go-openid

Let’s hope this gets corrected because I don’t feel safe clicking anything that’s misspelled.

Let’s not forget

Let’s not emulate Yahoo! TV and forget the apostrophe in a contraction:

lets-pint-tv

Let’s not be overly critical

Not to be overly critical, but someone should tell the writers and editors over at Yahoo! Shine that there’s no hyphen between an adverb ending in LY (like overly) and the word it modifies (like superficial):

And let’s not overlook the missing apostrophe in lets, which is a contraction for let us. I’ve been squinting at that word for so long that my crow’s-feet look more like ostrich’s-feet.

Let’s correct this

An apostrophe is very useful. It lets you form contractions so that your writing mimics the way people actually speak. Let’s take this example from Yahoo! MapMixer and its missing apostrophe:

Let us hope the missing mark is added before the product is out of its Beta phase.