Jingle Ball’s oddity

This is an oddity in the world of professionally written sites:

balls apos style

But at Yahoo! Style it’s not uncommon to see a plural formed with an apostrophe. It’s not uncommon, but it is wrong.

What color is a little black dress?

The editors for Yahoo! Style, who collectively wrote an article about Jennifer Aniston, forgot what the abbreviation LBD means and how to form the plural of LBD:

black lbd style

LBD is short for “little black dress.” Hence, the adjective before LBD is a little redundant. And the plural of the abbreviation doesn’t include an apostrophe.

Writer’s ridiculous spelling

I have no explanation for why the writer for the Yahoo! front page would add an apostrophe to the plural stars. None.

fp stars apost

How about a job at a mini market?

Writers who insist on creating plural nouns with an apostrophe should be relegated to jobs at the local mini market next to the Rotten Robbie gas station. That’s where you’ll see an error like this, taken from an article by a professional Yahoo! Style writer:

mothers apos style

One lily, many valleys

Uh, no. This is not how you form the plural of lily of the valley:

lily of the valleys style

The Yahoo! Style writer was flummoxed by the compound noun. The plural is lilies of the valley. Similar plural forms: mothers-in-law, attorneys general, and secretaries of state.

One shopper, many bodies?

Can one person have more than one body? And can a department store survive with only one shopper? These are the questions that have plagued me since reading this on Yahoo! Style:

shoppers style

Why not thinking out of the box

It looks like the elementary school crowd has taken over the writing of this article on Yahoo! DIY. How else would you explain the verb gets with an apostrophe? Or the use of it’s instead of its? Did we all master that by the time we were 12? And I’m still trying to figure out how an editor would fix the last sentence here:

gets its apos diy

Is it “Warm gatherings … call for” or “A warm gathering… calls for”? Anyone?

Sometimes when you’re trying to write something creative, you have to think out of the box. But not this far out of the box:

gets its apos diy 2

There’s that apostrophe again, used to form a plural this time. And for the third time in a single article, it’s wrong. Never has a little punctuation mark done so much and been so wrong.

What’s a cozy’s?

I don’t know what a cup cozy is, but I do know this isn’t its plural on Yahoo! DIY:

cozys apost diy

Seriously. What is wrong with the writers at DIY? They can’t seem to form a plural without an apostrophe and an S. The plural of cozy is cozies. No apostrophe.

Lots and lots of errors

That new site that Yahoo! just launched, Yahoo! DIY, has lots and lots of errors. Here are just two of them:

lots and lots diy

It’s not a grocery store

You’d expect to find something like this at a small, local market: avocado’s, banana’s, and more product signs all sporting an apostrophe as if it were part of forming a plural noun. It isn’t. It’s wrong, and you know that. But I didn’t expect to find it on a presumably professionally written site like Yahoo! Style. But I should have:

customers style

How does something like that happen? Is it ignorance? Carelessness? Or an arrogant disregard for language?

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