It’s one of the simplest rules of punctuation, and yet one of the most frequently ignored by the writers and editors at Yahoo!. This time the offense appears on the Yahoo! front page, where millions of people can point and laugh:
The rule is simple: A question mark goes before a closing quotation mark if it is part of the quoted matter. In this case, it’s not. The title of the movie is not “Bling Ring?” The entire phrase is the question: Real-life ‘Bling Ring’?