If there were a prize for really embarrassing writing mistakes, this writer from Yahoo! Style would be in contention. There are few errors more embarrassing than misspelling the topic of your article. Like Lilly Pulitzer:
It’s possible to overlook the missing apostrophe in what should be the possessive brand’s. But no one with a basic knowledge of grammar can overlook this mismatch of subject and verb:
This writer’s style lacks a certain cachet — literally. She chose cache (which is pronounced cash and refers to concealed valuables or a type of computer storage) instead of the correct cachet.
Finally, convinced she knows how to spell Pulitzer and proving herself wrong again, she provides more evidence that she’s not going to be winning any prizes anytime soon: