This is not good publicity

Someone allegedly said, “Any publicity is good publicity as long as they spell your name right.” If that’s true, there are a lot of celebrities who are missing out on some publicity from Yahoo!.

Yahoo! omg! writers almost get Elie Saab right:

At least that’s not as bad as the time Yahoo! referred to Ellie Saab.

Yahoo! Movies can’t get Catherine Hardwicke’s name right:

That’s not exactly an improvement over the time they called her Catherine Hardwick.

Even though the premiere of “The Dark Knight Rises” was in July, this misspelling of Guy Ritchie’s name recently showed up on the ever-timely Yahoo! Movies:

Yahoo! Movies also gets Nikolaj Arcel wrong:

and from the same article, the writer takes a stab at Hannibal Lecter and misses:

Even Prince Rainier gets screwed on Yahoo! Movies:

Helmut Lang does not design headgear, despite what you might think from this snippet from Yahoo! Shine:

In an article about Meghan McCain, the writer can’t even spell the subject’s name, so I’m really going to believe everything in the rest of the article — not.

This is supposed to be Laura Wattenberg on Yahoo! Shine:

And a messy Sally Jessy shows up on Yahoo! Shine:

The Yahoo! News “journalists” wrote an article about Nindi Wadhwa, without actually getting the name right:

“Any publicity is good publicity as long as they spell your name right.”

Helmet Lang: Designer of protective headgear

There’s not much I can say that I haven’t said before about the quality of writing on Yahoo! Shine. Grammatical errors, misspellings, typos, and worse appear every day. I’m not surprised when a writer (even one with the title of senior editor) uses a plural pronoun to refer to a singular noun like a TV program. And I’m not shocked when a word goes missing:

In an article about “Project Runway” designers, I expect that at least one contestant’s name will be misspelled. This time it’s Dmitry Sholokhov who’s victimized by the writer:

Sure, sure, we know the writer was in a rush and had no time to proofread or even spell-check, so this is no surprise:

But it’s this mention of a guy who seems to be a designer for protective headgear that had me spitting out my coffee:

Really? Does a senior fashion and beauty editor not know Helmut Lang? Even I am familiar with the designer and I am so tragically unfashionable that I wear socks with my Birkenstocks.

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