Please don’t ‘click here’

If you’re telling your readers to “click here,” please stop. Now.

Readers scan a web page, looking for headings and links — the (normally) blue text that catches their eye. If you want them to click that link, make sure the link text carries real information.

Here’s an example from help for Yahoo! Maps:

yahoo maps help click here 

Besides the creative capitalization of “Click Here,” notice how your eye goes to the blue text. But, to understand why you should click, you have to back up to the beginning of the sentence.

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