Imagine you’re a writer covering New York Fashion Week for a big-name Web site like, oh, Yahoo! Shine. How careful would you be to spell the event’s name correctly? And even more important, to spell the name of the designer whose show you are viewing?
I can’t imagine anything worse than misspelling Kimora Lee Simmons’ name when writing about her runway show. This typo pales in comparison:
But misspelling Patricia Field’s name is a close second in the “sloppy writing” category:
Try to publish something like this hot mess in the same blog and a good editor would pull you aside:
Yes, a good editor would pull you aside and say, “Honey, I know you took all those notes about the music and you think people care, but no one can read this. Try using some punctuation. Or a list. Or try writing a whole blog post just about the music. But, really, Sweetie, this is just freaking awful.”
A little punctuation here (and one fewer and) would be helpful:
Imagine you’re a writer and produced these errors. Imagine your embarrassment.