If you harbor any illusions about the editorial integrity of Yahoo! bloggers, consider this. In a blog post on Yahoo! TV allegedly written by TV and magazine mega-celeb and cookbook author Rachael Ray, the author misspelled Ms. Ray’s name a dozen times — including in the blog post’s deceitful byline:
The only time Ms. Ray’s name is spelled correctly is in the URL to her TV show’s Web site:
What idiot at Yahoo! decided it would be a good idea to impersonate Rachael Ray by writing a blog post and attributing it her? Clearly, this shameless exploitation of Rachael Ray’s popularity is a new low — even for Yahoo!.
I wonder how many other blogs on Yahoo! supposedly written by celebrities or experts are really written by Yahoo! hacks.