Is it fear of that little punctuation character that drives Yahoo! staffers to misuse the apostrophe? They use it to form the plural of words, like this from Yahoo! TV‘s “Primetime in No Time”:
They avoid using it in a contraction like it’s:
And fear it in possessives, even when it’s required in headlines like this one from Yahoo! News‘ “Trending Now”:
Apostrophobia? Or simply a case of carelessness and indifference?
Terribly Write 
What do you think?