So, it’s really NOT Abercrombie & Fitch?

Do the editors for Yahoo! Shine know something we don’t? Is Abercrombie & Fitch really not the name of the apparel store?

abercrombie quo shine

Those little quotation marks really threw me. Maybe they indicate that the caption refers to a movie or a book or a TV show, and not a store. Or maybe I’ve been wrong all these years. Next time I’m in “Barnes & Noble” I’ll have to buy a grammar book.


4 Responses to “So, it’s really NOT Abercrombie & Fitch?”

  1. ZZMike Says:

    That’s the signal for when you’re reading it, to raise your hands and make little wiggly motions with your first two fingers.

    PS: I remember when A&F was a button-down, solid, mostly dull store marketing to mountain climbers and African explorers. (We’re certainly not in Kansas any more.)

    • Laura Says:

      Ah, the old “air quotes” — used to indicate irony. I remember the old A&F, too. I thought it was for the upper crust who went on safari with a busload of staff and wicker picnic baskets.

      • ZZMike Says:

        PS: I remember reading about a famous explorer – French, I think – who went on an expedition across a desert, during the late 1800s or so. Among the supplies he brought were a few hundred bottles of Perrier water. (One must do these things in style, n’est-ce pas?)

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