Not exactly a genius

Those writers and editors at Yahoo! Shine aren’t exactly geniuses when it comes to recognizing a trademark and treating it with the capital letters it requires:

cinnamon toast crunch shine hp

Cinnamon Toast Crunch is a trademark of General Mills, Inc.


2 Responses to “Not exactly a genius”

  1. lah Says:

    well, since they are copying a type of cereal, it should actually be something like ‘cinnamon toast cereal’ and not deal with the trademark at all, right?

    • Laura Says:

      If they wanted to use the name of the cereal (maybe because it will be recognized by most readers), they should call it something like a “copycat of” or “copycat recipe.”

What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: