This article on Yahoo! DIY has a promising start: The writer, whose title is actually editor, gave the trademarked Crock-Pot its due with capital letters and a hyphen. Then the wheels fell off:
She has a little trouble with the extraneous them, which was just dropped in for no reason. And more trouble with the pronoun they, which requires a plural antecedent (the object it refers to); there’s just none other than recipes and that makes no sense. Of course, we know she should have used the singular it, referring to Crock-Pot, which is how she should have spelled the trademarked name of the slow cooker.