Will this produce reader pushback?

Readers of yahoo.com might consider a little pushback when it comes to the Internet giant’s policy of refusing to proofread or edit its content. Maybe then it would eliminate repeated words and arbitrary hyphens in words like pushback:

But is pushback, even if spelled correctly, the right word? Probably not. It means a resistance or opposition to something, like a policy, plan, or strategy. What Macy’s is doing competing with Amazon or responding to Amazon.