Oh, lordie. Will the management at Yahoo! Style ever hire writers and editors who know actual English words? Let’s skip on over the repeated words, ignore the wiling (because even thought it’s a real word, it makes no sense in this context), and focus on the expression to shill out:
This writer, who happens to hold the title of “news editor,” clearly has no idea what shill means. And she has no idea that a person who spends money is shelling it out, not shilling it.
This is truly a sad, sad statement about the state of journalism today. Or maybe just about the state of “journalism” at Yahoo!.