They’re not really ugly holiday sweaters

Here’s a use for quotation marks on Yahoo! Makers that indicates in spite of the fact these are ugly holiday sweaters, they are not actually ugly holiday sweaters:

quot ugly sweat mak

Quotation marks can be used to indicate direct speech, a title, or irony. So what’s their purpose in this headline? I think it’s to indicate that the editor has no idea when to use punctuation.

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