In all the excitement surrounding Christmas, the folks at yahoo.com forgot to consult each other about the Elf on the Shelf phenomenon. Does it require quotation marks, as if it weren’t the real name of the mischievous doll?
Certainly not! You wouldn’t put air quotes around Barbie or Ken, would you? That might be the thinking that the editor who wrote this went through:
Couldn’t those folks talk to each other and figure out how this Internet giant would write about the subject? Nah. That would require that they care about the quality of writing on their site.