The home page of a website is like a welcome mat. But what if that mat read “Welkome”? Would you still enter the site?
Would you click on this headline on Yahoo! Style’s home page, knowing that Amber Valletta spells her name with two L’s?
Would you trust that site if it can’t get close to correctly spelling LuLaRoe?
How many errors does it take before you realize maybe you’re really not welcome?