Some trademarks are so common in English that they have become common nouns. But Scotch tape isn’t one of them. The Yahoo! Style writer should have capitalized Scotch or referred to the sticky stuff as cellophane tape:
Here’s a sign a Yahoo! Style writer could use a little vocabulary-building course. Or absent that, a competent editor with a high education:
Could there be plenty of stars and a smattering of celebrities at a party? Yes, but only if you think smattering means “lots, loads, tons” and not “a small number.”
If you’re one of those readers who cringes when you encounter a typo or — horrors!— a grammatical error, you’ll want to skip this article on Yahoo! Style. The writer seems to have a problem with a common rule we all learned in third grade:
Perhaps the writer didn’t know if she was writing about one star (and therefore should use star’s) or more than one (requiring stars’). So, she combined the possessives into misguided mashup.
My advice to this associate editor for Yahoo! Style? Stay in school and get that high school diploma. Or take some GED classes that include basic English vocabulary. Then, you might not make this embarrassing mistake:
That’s from an article about a student graduating from high school, not entering a college or university, which is what matriculation means. It’s a word I’d expect would be familiar to a high school graduate. But maybe I’m wrong.
This doesn’t represent one day’s worth of errors; it just represents a single error in a single caption on Yahoo! Style:
This is what the Associated Press calls a quasi possessive. If you’re as confused about whether it requires an apostrophe, I have a little trick you can use so you don’t embarrass yourself in public.
Proving once again that knowledge of fashion, clothing, or accessories is not a requirement for employment at Yahoo! Style, this writer muffs a photo caption:
Was that a muffler (which is a long scarf) keeping the princess’s hands warm, as the writer alleges? No, it was a fur muff:
If you’re looking for a writing gig and you know nothing about fashion, don’t know how to do a Google search, and don’t care about accuracy, Yahoo! Style might be the place for you. You’d be joining the ranks of writers who can’t tell Lyst from Lyft, and furthermore, don’t care:
The largest competitor of Uber is not Lyst, which is an e-commerce site. The writer got a little confused: Uber’s competitor is Lyft. But a simple Google query would have told her that.