Don’t want to call them that?

If you’re faced with writing about a trademarked product, you’d be wise to do a teeny bit of research to ensure you spell the product’s name correctly. You don’t want to look like the writers at Yahoo! Shine, who really don’t care that Pop-Tarts is a trademark:

The folks who write for yahoo.com tried to come up with the correct spelling,but fell one hyphen short:

If you can’t be bothered to Google the product name or you don’t want to use the trademark Pop-Tarts, call ’em “toaster pastries.” Or just make up a spelling and capitalization. It’s not like anyone reads this stuff any way.

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This is plumb crazy

Crazy. That’s what I thought when I read Yahoo! TV‘s “Primetime in No Time” and the writer’s attempt to form the plural of Salahi:

(That was crazy, but not as crazy as the Salahis themselves.)

This is much more boring than it needs to be, but at least it’s not crazy:

Tapping out Pop-Tarts without its capital letters and a homophonic horror that is plumbs — that’s plumb crazy:

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