Why did the editors at Yahoo News think this was OK? It’s not.
The Wi-Fi Alliance owns the trademark for Wi-Fi, which has a hyphen and two capital letters. It’s like Crock-Pot, another registered trademark that Yahoo staffers often mistreat.
It’s hard to beat this for the number of errors in a single sentence:
I can’t explain why the Yahoo! Style writer included a registered trademark symbol with a product name, unless she’s under the illusion that she has to protect a trademark. Which brings me to the question: Why didn’t she recognize Velcro as a registered trademark, too? Because that would be as wrong as not capitalizing Velcro.
Don’t you wish we could all be flies on the wall when the writer discusses this with her editor? What would her argument be? Oh, never mind. I forgot: Yahoo! doesn’t believe in editors.
Maybe it’s the result of a tight deadline. Maybe it’s the product of too many margaritas the night before. Whatever the reason for the errors in this excerpt from Yahoo! Style, readers are bound to notice and judge:
Readers might not notice (or care about) the capitalized Queen. But if you follow the Associated Press style (as well as the style edicts of other authorities), you don’t capitalize queen unless it comes directly before the queen’s name.
Anyone is bound to notice that you’re left to fill in the blank between Middleton looked and in. It’s kinda like Mad Libs. “Gimme an adjective!” I’m going to suggest disheveled. Or maybe sesquipedalian.
Fashionistas wanting to clone the duchess’ style will be disappointed to learn that there is no Locke & Co. selling a Marisbel hat. There is a Marisabel hat offered by Lock & Co., though it retails for considerably more than $1.40. It’s Frisbee-like in its shape. And by Frisbee I mean that plastic disk that gets thrown around as well as the trademark that gets thrown around as if it were a common noun.
Why? Why do some writers (and apparently their editors, too) think that you have to include a registered trademark symbol ® on registered trademarks? I’m at a complete loss to explain this on Yahoo! Makers:
This is just ludicrous. Can you imagine if I had to include the symbol every time I wrote about Yahoo® on my Lenovo® Think Pad®? Stop it now!