Keep that word intact

Whenever I see intact spelled as two words I wonder what was going through the writer’s head. Like here on Yahoo! Beauty:

Did the writer think that the hairstyle was d being tactful?

You have no idea what to do with it, do you?

The Yahoo! Beauty writer responsible for this has no idea when to use an apostrophe:

Here’s a hint, don’t use it in a plural noun and put it in a possessive noun. Now ask a colleague to explain what a noun is.

At the risk of adding fuel to the fire…

If there’s a raging war about writing, you can bet I’ll be adding fuel to the fire, fighting for grammar, spelling, and the genitive case. I will not be adding fumes because that makes no sense. And neither does this gem from Yahoo! Beauty:

fumes-ablaze-sty

A daughter and their dorms

When writers drop their article off at their editor’s desk, the last thing they want to think about is the likelihood of its containing grammatical errors. At least one Yahoo! Beauty didn’t think about grammar (or her reader) when she wrote this:

their-dorms-bea

According to that excerpt, parents — not the daughter — are the ones living at dorms — not a dorm. It takes a special kind of determined reader (like moi) to try to decipher that sentence and ascertain what caused the train wreck. It’s pretty simple: the wrong pronoun (it should be her, not their) and a wrong plural (it should be dorm).

After reading this…

After reading this on Yahoo! Beauty, I don’t feel good:

selfies makes bea

Let’s hope that was just a typo; I’d hate to think the writer thought it was correct.

Her has made a mistake

Did this really sound right to the Yahoo! Beauty writer? Maybe it seemed right to the editor, too. So she and her editor have made a laughable grammatical mistake with this pronoun:

her 4 she sty

The Kardashians aren’t possessive

The Kardashians might have a lot of possessions, but they’re not possessive. The plural is Kardashians, without an apostrophe. Please ignore what you read on Yahoo! Beauty:

kar

This writer needs a vocabulary-improvement regimen

This Yahoo! Beauty writer could use a vocabulary-improvement regimen, sort of like those Word-a-Day calendars. Then she might learn the difference between a military unit of ground troops (like a regiment) and a procedure or routine (like a regimen):

regiment sty bea

Whose mistake is it?

Who’s responsible for this homophonic error on Yahoo! Beauty? Whose mistake is it?

whos breed bea

Who doesn’t know that who’s is a contraction of who is or who has. The writer and editor.

Did you really mean to write did?

I’m fatally unhip and tragically pop-culturally challenged, so maybe I’m wrong. Maybe this headline on the home page of Yahoo! Beauty isn’t a sign of the apocalypse; maybe it’s just a sign of current slang:

nails did bea

The problem? If you’re going to use slang and you don’t want to look like a moron, grammatically speaking, you need to have established a reputation for publishing perfect prose, free of misspellings, grammatical gaffes, and punctuation problems. Then, when you choose to write incorrectly for comedic or dramatic effect, your readers get it. But if you write for Yahoo!, where hundreds of mistakes are made every day, don’t use slang. You’ll look as ignorant as this writer.

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