Not a single writer or editor (except those working for Yahoo! Finance) supports the use of a plural verb (like support) with a singular noun (like, oh, say, maybe member):
This might just be a new record for number of errors in a single sentence:
It’s unimaginable to me (and to most English speakers) how the writer could think that sentence is okie-dokie for publication. She didn’t notice that prices starts is a grammatical horror? Or that prices can start at $700 and also go up to $1500. But there’s only one starting price for any item. And prices … is sold? That one made me spit out my sugar-free, nonfat vanilla latte. That’s so bad, I almost didn’t notice the random and totally unnecessary at.
This is a message to whoever wrote this for Yahoo! Finance: You used the wrong pronoun.
Although it looks like you’re dealing with the object of the preposition to, you’re not. The entire clause starting with whomever lasts… is the object of the preposition. The writer should have used whoever, which is the subject of the verb lasts.
Here’s a good rule from grammarbook.com:
The presence of whoever or whomever indicates a dependent clause. Use whoever or whomever to agree with the verb in that dependent clause, regardless of the rest of the sentence.
If I could, I’d ask the Yahoo! Style writer if she knows what makes this wording different from, say, the correct wording:
The American Heritage Dictionary covers the use of different than and different from. Here’s the part that’s relevant, though you may want to read the full discussion:
Traditionally, from is used when the comparison is between two persons or things: My book is different from [not than] yours. Note that noun phrases, including ones that have clauses in them, also fall into this category: The campus is different from the way it was the last time you were here.
There are so many things wrong with this paragraph from Yahoo! Style that if I were writer’s editor, I’d throw it back at her and say, “Try again, honey. It’s not worth my time to try to fix this.”
Is it really that bad? Yes. Yes, it is. An editor could change the pronouns their and they to its and it, since they seem to refer to Milan. And an editor could add the word the before Milanese’s and change that to the plural possessive Milaneses’. But the sentence still wouldn’t make any sense. It’s a straight-up (notice the hyphen?) mess. It’s a throwback (notice it’s one word?) to the days of our youth, before we knew about grammar and spelling and punctuation and sentences with actual verbs.
But that’s not all. The Cure should be The Cure’s and the random capitalization of some of those song titles has me scratching my head and dusting the dandruff off my keyboard. And the noun throwback is still one word.
Anyone have any idea how this grammatical gaffe slipped by the eagle-eyed editors at Yahoo! Style?