Do you trust your memory when you’re writing? I bet the writer for Yahoo! Makers thinks she’s got a great memory for names and movies. She probably feels like she doesn’t have to verify the spelling of Steven Spielberg’s name or check to see who directed the movie “Avatar.” (Here’s a hint: It wasn’t Steven Spielburg or even Steven Spielberg.)
Readers might be able to forgive a single misspelling, but when you do it another time and another time, they’re likely to be a little pissed. At least that’s how I feel:
Obviously she trusted her rather faulty memory, which seems odd to me. She’s not just the writer of this article, she’s listed as an “editor.” Isn’t part of an editor’s job to verify facts?