Apple Watch: Losing its memory?

Is there a risk that the Apple Watch will lose its cache memory? That’s the question posed by the geniuses at

fp cache

After all these years of documenting the errors made by Yahoo!’s writers and editors, I’m still astounded by their ignorance. The word cache (which is pronounced cash, not cash-ay) means “the storage buffer of a computer, also called cache memory” or “a hiding place or the stuff in a hiding place.”

With errors like this, Yahoo! is losing any cachet it might still have. And by cachet (which is pronounced cash-ay) I mean its prestige or appeal.

No Pulitzer Prize for this writer

If there were a prize for really embarrassing writing mistakes, this writer from Yahoo! Style would be in contention. There are few errors more embarrassing than misspelling the topic of your article. Like Lilly Pulitzer:

pullitzer 1

It’s possible to overlook the missing apostrophe in what should be the possessive brand’s. But no one with a basic knowledge of grammar can overlook this mismatch of subject and verb:

pullitzer 2

This writer’s style lacks a certain cachet — literally. She chose cache (which is pronounced cash and refers to concealed valuables or a type of computer storage) instead of the correct cachet.

Finally, convinced she knows how to spell Pulitzer and proving herself wrong again, she provides more evidence that she’s not going to be winning any prizes anytime soon:

pullitzer 3

Cache for clunkers

If I had a nickel for every time Yahoo! writers used the word cache when they meant cachet, I’d have a lot of nickels. Here’s just one more instance of the comical clunker— this time from Yahoo! Movies:

cache movies

Perhaps if the writer knew how to pronounce the word cache (it’s just like cash) she would have picked a more appropriate word, like cachet (which is pronounced cash-ay). A cache is a hiding place or the stuff in a hiding place (hence the computer term cache memory). Cachet is a mark or quality of distinction or individuality.

With writing like this, is it any wonder that Yahoo! has lost any cachet it once had?

How does that happen?

How does a professional writer not know that this is ludicrous?

ll 1

Apparently she was unable to figure out if the apostrophe goes before or after the S. So she put it before AND after the S.

How do you mistake cache (which is pronounced cash) for cachet (cash-ay)?

ll 2

A cache is a hiding place or the stuff in a hiding place. Cachet is a mark or quality of distinction or individuality.

How do you misspell Micky Dolenz’s first and last name?

ll 3

Why do mistakes like that happen? Because no one at Yahoo! Shine cares about quality. Or maybe because Shine doesn’t have competent editors. Or both.

Go take a Flying Jeep

Is there some law against using punctuation in a headline? Is that why the writer for Yahoo! Sports‘ “Prep Rally” omitted the comma after Dubois and the hyphen in off-road?

jeep sports pr 1

Whatever everpresent means to the writer, it means little or nothing to the reader. Maybe he thinks it means “always in existence,” in which case, it certainly doesn’t apply to any automobile. Technically (and grammatically) speaking, who should be used to refer to human beings only and not to some comic strip character with a tail. Wouldn’t it be great if the writer had looked at the picture he included with the article before deciding to call the mascot “Flying Jeeps”?

jeep sports pr 2

Perhaps if the writer knew how to pronounce cache (it’s just like cash), he would have chosen a more appropriate word, like cachet (which is pronounced cashay):

jeep sports pr 3

I think there’s a word missing here, but I have no idea what it is:

jeep sports pr 4

Once in a while a set of errors happens to land in a single paragraph. One of those errors is a subject-verb disagreement and the others involve the spelling of Merrillville:

jeep sports pr 5

Would that be cache memory?

Interested in how Apple manufactures cache memory? Me, neither. But the geniuses on the Yahoo! front page think you might be:

Ha-ha. I kid. I am a kidder. I know the brain trust that is really meant to write cachet. And that they probably don’t know that cache is pronounced “cash” and cachet is pronounced “cash-ay.” A cache is a hiding place or the storage buffer in the central processing unit of a computer. Cachet is “a mark or quality, as of distinction, individuality, or authenticity.”

With a mistake like that, it’s no wonder that Yahoo! has lost any cachet that it once had.

Cache memory

Why can’t the writers at Yahoo! remember that cache is a hiding place for storing goods or the goods themselves? The word doesn’t have the same cachet as cachet:

This reminder comes courtesy of Yahoo! Shine.

It just keeps getting worse

It starts off bad and just gets worse in this article about the auction of Liz Taylor’s jewelry on Yahoo! Shine:

Cache (pronounced cash) is a hiding place or a computer’s storage buffer (hence the term cache memory). The word the writer wants is cachet, which is a mark or quality of distinction or individuality.

Perhaps her issues with the English language is a lifelong problem:

It might explain the writer’s difficulty with finding the right word:

Ms. Taylor did not inherit a diamond brooch from the Duchess of Windsor, as implied by the misused passed down.

Using a dollar sign and the word dollar isn’t the worst mistake a professional writer could make. Not being able to count beyond 2 is considerably worse:

The bid on the necklace didn’t skid into double digits (that would be somewhere between $10 and $99), but into eight digits. It was the number of millions that went into double digits. But that’s not the worst of this article.

Waiting for the worst? Here it is:

There’s an incorrect hyphen after the adverb highly, followed by the redundant in addition and also. A mysterious bit of an insult to Ms. Taylor ensues with the “hopelessly garish romantic” (I have no idea what that means, but I suspect it means the writer doesn’t know the definition of garish). The undercapitalized foundation (it’s part of the name of the nonprofit organization), and the allegation that AIDS is a virus (it isn’t). Will someone explain to me how diamonds pave a legacy? Did she mean they cemented her legacy? Yeah, ’cause that’s like paving.

The cachet of a writer

There’s a certain cachet to being a writer — but only if you’re a good writer. The writer of this article on Yahoo! Shine lacks the required quality that would give her that distinction.

There’s no glory in misspelling model Bar Refaeli’s name:

Nor in misspelling trophy in a photo caption:

So let’s look at another of her mistakes to see if she deserves the cachet of a writer:

Nope. And it’s confirmed. She still can’t spell Bar Refaeli:

Writing doesn’t get its shine without a little proofreading and editing. Perhaps she’d earn a bit of shine with a little support from someone who knows the difference between a possessive pronoun and a contraction:

More cachet-killing errors?

I don’t care how wealthy he is, if he’s a hotelier, he doesn’t get special treatment. His cachet? Perhaps it’s his ability to use the correct word. And maybe he’s really well-dressed. And maybe this writer hasn’t earned the cachet of a writer.

Cache just doesn’t have any cachet

There’s no hiding from this misused word from a Yahoo! Music blog:


Cache (pronounced cash) is a hiding place or a computer’s storage buffer (hence the term cache memory). The word the writer wants is cachet, which is a mark or quality of distinction or individuality.

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