The expression is “toe the line,” and it means to conform to a standard or rule. It’s what the writer for Yahoo! Style should do:
Let’s ban this headline on Yahoo! Shine. Are they grammatically wrong? Or should Yahoo! just hire an editor who can point out the failure to match a pronoun (the plural they) with its antecedent (the singular ad).
That’s gotta be embarrassing. Even more embarrassing than this little paragraph:
I presume the writer couldn’t decide if the market campaigns were degrading. That’s why she used the word questionably, which is an adverb that modifies degrading. The other goof is simply a missing word; a mistake I’d overlook if it were the only one in the article.
If I were to confront the writer about this article, she’d probably deny any wrongdoing:
When a writer can use the wrong idiom and the wrong word in the wrong idiom, ya just gotta admire her creativity. If you’re towing the line, you’re dragging a rope. If you “toe the line” you follow the rules. I think she meant “blurring the line.” But the article wouldn’t be nearly as entertaining if she had written that. Finally, there’s the whole question of the Kardashian the writer is alluding to. Is it Kim? Is it Khloe? Is it misplaced punctuation. Probably the latter (or ladder as the writer would say):
An article from Piper Weiss wouldn’t be complete without a mismatch between a subject (which is plural) and its verb (which isn’t):
While we’re thinking about banning stuff, can we ban this writer? She can’t be good for the language.
Pulling the party line doesn’t make a lot of sense. But that doesn’t stop the reporter for Yahoo! News‘ “The Ticket” from using the expression:
It would be better if the Yahoo! News staffers were toeing the line by using the correct word. Just sayin’.
You just can’t beat those wacky writers at Yahoo! for serving up some of the best chuckles of the day.
I’m thinking the toddler’s hair was in piggy-tails. Or maybe the writer for Yahoo! Shine just doesn’t know any better. The word is towheaded, though I suppose tow-haired might work.
In an article about Madonna’s daughter Lourdes, this Yahoo! Shine writer gives us an unintentional laugh:
It’s hard to imagine what the heck the writer thought “head-to-tow” meant. Let me know if you come up with a rational explanation.
I’ve got an explanation for this error in the same article:
I think it’s just a result of carelessness and indifference to quality. Who doesn’t know how to spell Ashton Kutcher’s name? Oh, never mind.