It’s wrong

It’s never too late to admit a mistake and Yahoo Lifestyle should admit its mistake here:

I wouldn’t even repeat the difference between it’s and its, because you know one’s a contraction and one’s a possessive pronoun.

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You know the old saying?

You know the old saying “it’s better to write fast than to write well”? No? That’s because I made it up after reading this on Yahoo! Style:

sleeves-sweater

I’m trying to come up with a reason for so many errors, like the missing punctuation in what should be ’70s, and the use of its for the  contraction it’s. And more missing punctuation and the misspelling of granddad. And why the writer would call this sweater a “sleeves sweater”:

sleeveless

It’s a sleeveless sweater or a vest or even a sweater vest.

But why so many errors? I can only surmise that the writer was under an incredible time crunch, that she’s not a great typist and that she hasn’t completely mastered English. And the company she works for has very, very low standards for content. Maybe even no standards.

Here’s the lowdown: It’s wrong

Here’s the lowdown on this sentence from Yahoo! Style: It’s wrong.

low-down

Lowdown is not two words and its should be a contraction for two words (it’s).

It’s the real standout

It’s a Yahoo! Finance article about Verizon’s purchase of Yahoo!, but its homophonic error is the real standout:

its-apos-fin

It can be seen in its entirety below

The Yahoo! Sports writer mistakes it’s (which means it is or it has) with its, which can be seen in its entirety below:

its entirety

What it’s best known for

I don’t know what Yahoo! Finance is best known for. Could it be the typos? Or is it best known for its writers’ inability to distinguish a contraction (like, oh, say, maybe it’s) from a possessive pronoun (like its)?

is best know fin

On it is own

This article from Yahoo! Beauty could use an editor because on its own it’s a little bit of a mess:

on its own bea

Reaching its natural conclusion

If you read this on Yahoo! Sports, would you reach its natural conclusion: This writer doesn’t know the difference between its (a possessive pronoun) and it’s (a contraction of it is or it has)?

its apos spo bls

Totally random, totally wrong

It’s no wonder that the byline for this article is simply “Yahoo! Style staff.” If I wrote that poorly, I wouldn’t want my name attached to the article, either. Among the many, many mistakes is this totally random use of an apostrophe and a couple of apostrophes that go missing:

subjects sty

Why didn’t anyone notice that subjects is missing its apostrophe and the plural of bathroom doesn’t have an apostrophe? Didn’t someone spot the misspelling of Ashley? Doesn’t anyone at Yahoo! know that it’s (and not its) is a contraction for it is? Did it really take the entire “staff” to make that many gaffes in one sentence?

It’s it’s but it’s wrong

The writing on Yahoo! Makers reached its lowest level with this misuse of the contraction it’s instead of the possessive pronoun its:

its lowest levels diy

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