I don’t think it’s right

It’s not unusual to see a completely erroneous apostrophe in the possessive pronoun its. What is unusual is a missing apostrophe in the contraction it’s. But it’s not so unusual on Yahoo Finance:

It’s it’s, but it should be its

It’s practically an everyday occurrence at Yahoo. Someone confuses its and it’s. This time it’s on Yahoo Finance for its mistake:

It’s wrong

It’s never too late to admit a mistake and Yahoo Lifestyle should admit its mistake here:

I wouldn’t even repeat the difference between it’s and its, because you know one’s a contraction and one’s a possessive pronoun.

You know the old saying?

You know the old saying “it’s better to write fast than to write well”? No? That’s because I made it up after reading this on Yahoo! Style:

I’m trying to come up with a reason for so many errors, like the missing punctuation in what should be ’70s, and the use of its for the  contraction it’s. And more missing punctuation and the misspelling of granddad. And why the writer would call this sweater a “sleeves sweater”:

It’s a sleeveless sweater or a vest or even a sweater vest.

But why so many errors? I can only surmise that the writer was under an incredible time crunch, that she’s not a great typist and that she hasn’t completely mastered English. And the company she works for has very, very low standards for content. Maybe even no standards.

Here’s the lowdown: It’s wrong

Here’s the lowdown on this sentence from Yahoo! Style: It’s wrong.

Lowdown is not two words and its should be a contraction for two words (it’s).

It’s the real standout

It’s a Yahoo! Finance article about Verizon’s purchase of Yahoo!, but its homophonic error is the real standout:

It can be seen in its entirety below

The Yahoo! Sports writer mistakes it’s (which means it is or it has) with its, which can be seen in its entirety below:

What it’s best known for

I don’t know what Yahoo! Finance is best known for. Could it be the typos? Or is it best known for its writers’ inability to distinguish a contraction (like, oh, say, maybe it’s) from a possessive pronoun (like its)?

On it is own

This article from Yahoo! Beauty could use an editor because on its own it’s a little bit of a mess:

Reaching its natural conclusion

If you read this on Yahoo! Sports, would you reach its natural conclusion: This writer doesn’t know the difference between its (a possessive pronoun) and it’s (a contraction of it is or it has)?