This splendid spelling on the Yahoo! front page is probably just a typo by a ham-fisted writer.
It’s an easy mistake to make because
the E key is right next to the I nobody at Yahoo! cares about accuracy.
Here’s a little paragraph that’s bound to have you questioning the commitment to quality of the Yahoo! Style writer:
Just how many names can one writer screw up? There’s the nickname of Los Angeles, which should be City of Angels, followed by pathetic attempts at banging out Naomi Campbell, Rosie Huntington-Whiteley, Jaime King, and the ever-difficult to spell Kingdom. I’m pretty sure I overlooked a few other goofs, but these were enough to convince me that this gal isn’t exactly the Joan Didion of her generation.
Here’s some advice that’s obvious to everyone who writes — except everyone who writes for Yahoo! Style: Misspelling the name of your subject — like, oh, say maybe Zayn Malik — makes you look really, really bad, especially if you do it in a headline:
It’s a mistake of an amateur writer, a careless writer, or a writer who’s so arrogant he doesn’t feel he needs to Google the name. (Do I need to mention the word choice? Mr. Malik didn’t shave his locks, he shaved his head.)
So, someone at Yahoo! Style must have finally realized that Mr. Malik shaved off his locks. That got corrected, but the geniuses continued to overlook the zany misspelling:
And that’s not just a careless typo. The writer really believes that’s how to spell his name, because he uses that spelling in the article, along with some extra words and a freshly misspelled freshly:
Will these mistakes be corrected? We’re hoping.