Here’s one way to turn your readers into frenemies: Make a typo on your home page, just like the editors at Yahoo! Style did:
I could be urging the Yahoo! Style “news editor” to proofread her writing before she publishes it. But I won’t because if I did, we wouldn’t be treated to this bit of amusement:
I think a “gender neural dress code” specifies that male neurons must wear pants, and female axons must be covered at all times.