I shouldn’t have read more than this headline on Yahoo! Style:
I should have known that if the headline contains one humongous goof, the article itself is going to be a disaster. The huge mistake in the headline? The article is about a retailer called & Other Stories. How bad is that? Bad. But it gets worse.
At least in the opening paragraph, the writer manages to use the correct words for the retailer, though she does close up the space after the ampersand:
But she drops the the in what should be “in the U.S.” and the hyphen that’s required in brand-new. Maybe the writer is a recent arrival to the States and doesn’t realize that it’s capitalized when referring to the United States.
When it’s a noun or an adjective, must-have must have a hyphen:
This could be a simple typo (names instead of named), but the use of the pronoun their without any known antecedent is just wrong:
How do you explain the misspelling of a product when it appears below a picture of the product?
The final sentence of the article doesn’t disappoint: One hardly ever sees the use of a plural verb with the singular everything:
That was not good. I knew when I read the headline I should have stopped reading. My bad.