The Thread is a video show on Yahoo! Shine featuring celebrity fashion. Judging from the text that accompanies each show, I’d say it’s a good thing it doesn’t try to venture into weightier issues. Tackling the more pressing issues of the day requires a higher standard of communication and accuracy.
Take this single paragraph, which manages to omit the hyphen in brand-new, misplace a period (it belongs before the closing quotation mark), mangle a sentence by either omitting words or using too many (I’m not sure which), and using advise when the correct word is advice.
Even more egregious is misspelling Mary-Louise Parker and Mary McCormack in the paragraph that follows:
And after the first sentence, it seems that the writer just gave up trying to write complete sentences, correctly punctuated. And I gave up, too. There was just too much wrong with this to enumerate it all. The writer and editor’s grasp of correct English is hanging by a thread.