My only criticism of this on yahoo.com? It’s a misspelling that would have been easily detected by a spell-checker or a person who knows how to spell:
Anyone can make a typo, pounding out Musit instead of Music. But it takes a special talent to come up with a group of letters that looks like a real word, but is in reality absolute nonsense. Someone with that talent works for Yahoo! Style:
You just can’t have a past tense of concept, since it’s not a verb. The word the writer should have picked? Conceptualized. Conceived. Created.
Where the heck did the writer for Yahoo! Style get the idea that ware works here?
It looks like she doesn’t know there’s a perfectly acceptable word that fits: neckwear. It ends in wear, just like many other words referring to articles of clothing: footwear, menswear, swimwear, sportswear. The words that end in ware are a tad different: hardware, software, silverware.
How much research do you think this Yahoo! Style writer did before publishing this?
I’d say none. If she had considered that the subject’s name was Bianca, she might have verified that the Milan fashion design graduate was a female, deserving of the pronoun her, not his. She might even have gotten her surname correct as well; it’s Luini. I have no idea why she thought it was anything else.
I’ve seen high school newspapers that are better written than Yahoo! Style. You don’t need a high school diploma to spot the missing word between in and white or to find the misspelled white. All you need is a basic knowledge of English to know that these errors are not befitting a professionally written website read by millions around the world: