It must be hard for some people to keep information in their heads. Some people can write a paragraph and just can’t remember what they wrote minutes later. Take this excerpt from Yahoo! Style:
We can’t expect a writer to remember that there’s no hyphen in nonprofit. Nor that there’s no “the Barbados.” Nor that amongst is considered a pretentious variation of among to American ears. But she might remember that she wrote about a foundation created in honor of Rihanna’s grandmother.
Dang! If you hadn’t told us this, I would have believed that the foundation was in honor of her grandmother:
See? She forgot what she wrote in the preceding paragraph. That’s maybe too much info for anyone to recall.
Perhaps next time she pounds out an article for which she is paid real money to write, she’ll remember that a peak is a top and a peek is a quick look: