It’s practically an everyday occurrence at Yahoo. Someone confuses its and it’s. This time it’s on Yahoo Finance for its mistake:
You know the old saying “it’s better to write fast than to write well”? No? That’s because I made it up after reading this on Yahoo! Style:
I’m trying to come up with a reason for so many errors, like the missing punctuation in what should be ’70s, and the use of its for the contraction it’s. And more missing punctuation and the misspelling of granddad. And why the writer would call this sweater a “sleeves sweater”:
It’s a sleeveless sweater or a vest or even a sweater vest.
But why so many errors? I can only surmise that the writer was under an incredible time crunch, that she’s not a great typist and that she hasn’t completely mastered English. And the company she works for has very, very low standards for content. Maybe even no standards.
It’s no wonder that the byline for this article is simply “Yahoo! Style staff.” If I wrote that poorly, I wouldn’t want my name attached to the article, either. Among the many, many mistakes is this totally random use of an apostrophe and a couple of apostrophes that go missing:
Why didn’t anyone notice that subjects is missing its apostrophe and the plural of bathroom doesn’t have an apostrophe? Didn’t someone spot the misspelling of Ashley? Doesn’t anyone at Yahoo! know that it’s (and not its) is a contraction for it is? Did it really take the entire “staff” to make that many gaffes in one sentence?