The writer for Yahoo! Style didn’t think too hard about the correct word to use here:
There ought to be a rite of passage that a person has to go through in order to write for a site with millions of readers like Yahoo! Style.
Unfortunately, just about anyone with a third-grade education seems qualified for that job. A fourth grader would know that right isn’t right and that rite is.
Everyone makes mistakes. Even the best writers. And no writer working on a site as widely read as Yahoo! Makers should be given free rein to write without the benefit of an editor.
Giving writers free rein means that they can work unrestrained; giving them free reign means that they can rule the world without charge.
Who knows what that is? That’s what the writer for Yahoo! Style asks about “gold bouillon thread”:
She’s paid to write about fashion, and she doesn’t know? Actually, she has no clue. Bouillon is a clear broth, not usually associated with either gold or thread. Bullion is a gold thread used in embroidery.