I’ve seen all kinds of misuse of the apostrophe, but this one on yahoo.com take’s the cake:
My previous blog post noted a missing apostrophe on the front page of Yahoo News. I think I’ve found it. It turned up in a headline on Yahoo Lifestyle:
The apostrophe simply doesn’t belong there. When faced with a similar situation — a length of time preceding an adjective — don’t include the apostrophe. (But if the time period modifies a noun, it gets an apostrophe: one day’s pay, ten years’ experience.
If that’s too grammar-geeky a rule for you, try this: Replace the length of time with the singular: one month pregnant sounds right; one month’s pregnant doesn’t. So, no apostrophe in the plural. Of course this method requires that you have an “ear” for correct English.
The writer over at Yahoo! Style got my attention with this attempt to form a possessive:
She may have gotten other people’s attention, too. At least the attention of those who know that people is a plural noun and you form the possessive of a plural noun not ending in S with an apostrophe followed by an S: Like women’s, children’s, men’s, and people’s.
Thanks to the Yahoo! Style writers, we now have an opportunity to fill in the missing word in an online version of Mad Libs;
Is the missing word butt: Thanks to the Kardashian’s butt? Hard to tell since we don’t know which Kardashian this caption refers to. You’d think it would refer to all Kardashians, wouldn’t you?
You know the old saying “it’s better to write fast than to write well”? No? That’s because I made it up after reading this on Yahoo! Style:
I’m trying to come up with a reason for so many errors, like the missing punctuation in what should be ’70s, and the use of its for the contraction it’s. And more missing punctuation and the misspelling of granddad. And why the writer would call this sweater a “sleeves sweater”:
It’s a sleeveless sweater or a vest or even a sweater vest.
But why so many errors? I can only surmise that the writer was under an incredible time crunch, that she’s not a great typist and that she hasn’t completely mastered English. And the company she works for has very, very low standards for content. Maybe even no standards.