Who’s responsible for this homophonic error on Yahoo! Beauty? Whose mistake is it?
Who doesn’t know that who’s is a contraction of who is or who has. The writer and editor.
I’m fatally unhip and tragically pop-culturally challenged, so maybe I’m wrong. Maybe this headline on the home page of Yahoo! Beauty isn’t a sign of the apocalypse; maybe it’s just a sign of current slang:
The problem? If you’re going to use slang and you don’t want to look like a moron, grammatically speaking, you need to have established a reputation for publishing perfect prose, free of misspellings, grammatical gaffes, and punctuation problems. Then, when you choose to write incorrectly for comedic or dramatic effect, your readers get it. But if you write for Yahoo!, where hundreds of mistakes are made every day, don’t use slang. You’ll look as ignorant as this writer.
If you saw this misspelling onYahoo! Beauty, would you assume it was written by a millennial?
A survey conducted in August 2015 found that “74% of Americans ages 18 to 34 are annoyed by grammar and spelling mistakes on social media,” according to the Los Angeles Times.