Professional writers represent not only themselves, but also their employer. When writers make mistakes, it reflects poorly on them and the company. In the case of Yahoo!, its female-focused Yahoo! Shine seems to have overlooked that principle.
Writers on Shine are free to ignore the basic tenets of language and traditional journalism. They’re unhindered by the rules of grammar and punctuation and the tyranny of the competent editor. The result is inaccurate, unreliable, and illiterate writing.
Case in point: This article from a Shine staffer. The period belongs after the right parenthesis. (It applies to the sentence and not to the words within the parentheses, which don’t form a sentence.)
This sounds like an interesting program at the Mayo Clinic. It hands out compliments while dispensing medical advice. Love it!
(The writer made the unpardonable sin of changing the program’s name, which is Complementary and Integrative Medicine. Those folks at the Mayo Clinic know their homophones.)
What do you think? Would you trust anything you read on Shine, even if you can read anything you want?
OK, she’s not even trying to spell Matthew McConaughey correctly:
I think Yahoo! rations punctuation marks and this writer has used up her daily allowance of comma: