Not everything you read on the Interwebs is written by a crackerjack writer and edited by a crackerjack editor. Even articles written by professional writers can contain grammatical gaffes, punctuation problems, and terrible typos. The problems aren’t confined to Yahoo! Shine — it just seems that the site has more than its share of missteps and mishaps.
This mismatch of subject and verb might charitably be called a typo:
Maybe these are typos, too. A hyphen here and there would help clarify the writer’s meaning. And the elimination of an apostrophe would turn the contraction it’s (which means it is or it has) into the possessive pronoun:
And perhaps this is also the result of just pressing the wrong keys, or neglecting to press the Shift key::
If you mean the adjective that’s synonymous with “of excellent quality,” then the word is crackerjack. If you’re writing about the caramel popcorn treat with the surprise in every box, then that would be Cracker Jack, a trademark with two capital letters.
Here’s another pesky little typo masquerading as a grammatical error:
The subject of the sentence is messages and the verb should be seem. When the subject and verb are separated a phrase or two, it might be harder to keep them in sync. Harder, but not impossible.
A crackerjack editor would know that Nielson is misspelled and reality viewers doesn’t need a hyphen:
Finally, there’s this seldom-seen (at least by me) pileup of punctuation:
If a quotation ends in question mark, don’t include a comma, too.
That’s it! I’m off to the local Star Market to pick me up some Cracker Jacks.