If you’re quoting people who are screaming, you probably want to punctuate the scream with an exclamation mark. And unlike the writer for Yahoo! Shopping, you probably know it belongs inside the quotation marks:
Why is there a question mark at the end of this sentence on Yahoo! Makers? And how can a dimmer reduce overall energy output?
Great questions! The answers lie with a basic misunderstanding of English by the writer. The first has to do with a question embedded in a declarative sentence. The question is: Why is this so crucial? And some style experts would allow a question mark mid-sentence, like this: Why is this so crucial? you might ask. Looks weird to me. A better solution in my mind would be to recast the sentence: You might ask why this is so crucial.
On the second issue, the writer confused the word output with consumption or usage. At least, that’s my charitable view.
Words get out of order on Yahoo! Makers on a now seemingly daily basis. Wrong words are used daily, too, especially when the writer can’t choose between two words, only one of which is correct. And with more than a dozen punctuation marks, how can one pick among them? And whose writing is actually worth attempting to replicate?
Did you spot all those errors? The incorrect word order? The use of between (which should be used with only two objects) instead of among (for more than two)? The lack of a question mark at the end of the question? And the use of who’s (which is a contraction of who is or who has) instead of whose (the possessive pronoun)?
Was the editor involved with a little coke before writing this headline for yahoo.com?
Let’s see how long it takes the geniuses at Yahoo! to change that typo to Coca-Cola and to change infamous to famous. (Infamous is not a synonym for famous; it means notorious or well-known for a very, very bad reason.) Maybe they’ll also move that question mark so that it’s outside the quotation marks.
No, no, no. Somehow writers and editors at Yahoo! got the idea that terminating punctuation always goes before a closing quotation mark. To prove my assertion (as if one more example is proof), here’s a headline from Yahoo! Movies:
In the U.S., commas and periods go before the closing quote mark. Colons and semicolons go after the quote mark. But exclamation marks and question marks can go before or after the quotation mark, depending on meaning. A question mark goes before the closing quote mark only if the words within the quotation marks are an actual question. That means that the writer thinks “Fifty shades of Grey” is the question. It is not.
Do you remember the ’60s song “Wild Thing”? This Yahoo! Makers writer remembers the song, but not its real title. She remembers the decade it was popular, but not where an apostrophe goes when writing about it. (The apostrophe is used to indicate the missing number 19, not to indicate a plural: ’60s.) She remembers how to spell valentine, but not that it’s a common noun when referring to a loved one. Oops. She didn’t remember that a question ends in a question mark:
And I don’t remember seeing a misspelling of retailer Michaels this wild: